Tips for Designing Effective EDDM Postcards

EDDM Postcards have been growing in popularity in recent years as a means of informing customers and clients about upcoming sales, promotions, and events. To take full advantage of this cost-effective marketing solution, though, business owners must ensure they pay adequate attention to their postcard designs. Read on to find out about some basic concerns that should be taken into account below.

Opening Statement

It's always best to include a simple, bold headline. This headline should be chosen to attract attention immediately.

The Right Message

It's important for business owners to offer succinct information about why potential customers should choose the company over their competitors. Before coming up with a targeted message, develop a specific goal for the postcard. Think about what product or promotion is being marketed and how information can most succinctly and successfully be offered regarding this product, given that most recipients will only take a quick look at the mailer.

Include a Coupon

Who doesn't love a good deal? Including a coupon or discount code on a postcard can help to improve customer response. It's a good idea to include an expiration date on the coupon as well, as this will inspire fast action.


Include a Call to Action

Calls to action are simple and concise, but they're important. Don't just offer information. Tell readers what they can do to act on it, such as booking an appointment, visiting a website, or heading to the store or restaurant.

Include Contact Information

Don't forget to include contact information. Readers need to know exactly what steps they should be taking to take advantage of the promotion being offered. There should be a website, a phone number, and an address on both sides of the postcard and these should be highlighted visually to make them easier to find.

Include Graphics

Most customers are visually oriented. That's why it's a good idea to include at least one high-quality photograph or graphic that will serve as a focal point. Don't clutter the postcard with unnecessary images, though.

Get Started Today

Already have a postcard design in mind, or need help coming up with an eye-catching mailer? Check out the website today to learn about EDDM Pricing, graphic design services, and more.

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